We didn't Invent them...we just made them Healthier!

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For the last 3 years, we have focused our attention on the development of bringing healthy products to the marketplace. The plan became much more accelerated during the last 18 months when it was known that Ontario and many other Canadian provinces had mandated new Nutritional guidelines for the schools in Canada. BC and Alberta had already put in place nutritional guidelines. Ontario’s PPM 150 guidelines started implementation on September 1st, 2011. It was soon discovered that there were very little commercially developed snack products which met the nutritional guidelines and also met the price points targeted to make it commercially viable. The conventional Marshmallow Square has not met the nutritional guidelines and therefore is not permissible under the new nutritional guidelines.

 

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